Banner Specifications
Available Types, Rates and Maximum Sizes
Ad Unit |
Page Location |
Dimensions |
Max File Size |
Rate |
Button |
Right Column |
160x60 |
10k |
$250 |
Tile * |
Right Column |
160x120 |
10k |
$500 |
Horizontal |
Page Bottom |
468x60 |
15k |
$750 |
Skyscraper |
Right Column |
160x300 |
20k |
$1000 |
A basic banner ad provides random placement on all pages throughout the site, rotating with other customer ads. Included in your price is design service of a "Basic" banner ad consisting of your logo and a short tag line. You may, however, submit your own ad. Please see Material Guidelines and General Requirements for details.
Banner Ad Order Form (PDF)
* One Tile Ad is included with a Featured Virtual Booth.
Corner Peel-Away Ad
This is an exclusive ad placed ONLY on the top right corner of the Home Page! You supply the artwork and we'll create the ad. Only ONE peel-away ad is available for each event. Contact your Account Rep for all the details.
Design Enhancement Services
Whether you require the scanning of a logo or enhancement of your ad, Cygnus Expositions' design staff will work with you to create your ad. Rate is $75/hour with a $25 minimum. Before we can create your banner, you will need to work with your marketing team and ours to determine the best strategy and a clear, concise design plan for your banner(s).
This includes:
- Providing a URL or direct graphic image(s) to be included in your banner(s) including company logo, products and other related images.
- A clear concept to include marketing slogans and the mission of your campaign to more rapidly assist us in preparing your banners.
- Materials may be submitted in Zip format to minimize file size. Clients should avoid sending files zipped using Stuff-It Expander (common on Mac platform). While some clients may use MAC platform to create their graphics, we prefer those graphics being converted to .eps files.
For ads where Cygnus is your 'Creative' source, please allow up to 10 business days for banner creation, approval and placement. Any adjustments to creative will require additional time to adjust the design/product.
Exclusive Ad Placements
Want your ad to always appear on the Home Page, Exhibitor List or Registration page? Then Exclusive Ad Placement is for you. They are available on a limited basis and priority placement will be given in the order sold. Contact your Account Rep for all the details.
NOTE - Banner ads are sold on an event cycle basis. Once your ad is placed on the website it will remain up until the site is re-launched for the next year's event, or until you ask to have it taken down. Ads must be paid in full before they will be placed. Standard rotation ads will be randomly displayed throughout the site. Exclusive ads will ONLY appear on the page selected and placement will be determined at time of payment. Cygnus Expositions reserves the right to limit the number of ads on any one page.
Banner Ad Order Form (PDF)
Material Guidelines
- Animated GIFs should have at least two seconds between frames, maximum of six frames.
- All banners must be sized at 72dpi resolution.
- Cygnus Expositions reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
- Ads with a white or transparent background must include a 1 pixel-wide border.
- Banners may not "Flash" messages which overly distract the user.
- All banners that are submitted to Cygnus Expositions via e-mail must be uncompressed (not zipped).
- ALT (Mouseover) text should be no greater than 10 words.
- All banners and advertising, when clicked, will launch the linked site in a new browser window.
- Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
- Animation should last no longer than 15 seconds and loop a maximum of three times.
- Ads requiring the use of plug-ins like Flash and Shockwave must utilize "sniffer" code to detect if the user has the required plug-in and display an alternate image if the user does not have it. That alternate image (JPG/GIF) must also be included when submitting materials.
Deadlines for Client Submitted Materials
Please allow 5-7 business days to process/load all types of ads.
General Requirements
Cygnus Expositions and its respective websites support most industry-standard online advertising delivery mechanisms, including Flash. While advertisers have creative liberty designing their ads, Cygnus Expositions reserves the right to decline any advertising; for example, ads mimicking "alert" windows or false computer message screens. Ads should not include fake form elements or other graphic symbols that mimic functionality that does not exist and they should not be designed to blend in with the site. Cygnus Expositions reserve the right to ask for revisions or reject any advertising it deems, in its sole opinion, not in keeping with its standards.
The Client and These Guidelines
These guidelines have been created to ensure Cygnus Expositions is able to provide our clients with the best service and audience delivery in the B2B industry.
Advertising with a Cygnus Expositions property is a two-way relationship that requires us to work together to produce and deliver high quality advertising opportunities for our clients while ensuring our end-users (site visitors) are positively impacted by those messages.
Cygnus Expositions is not responsible for campaigns delayed, cancelled or otherwise impacted if any of the guidelines within this document are not followed.
Banner Ad Order Form (PDF)
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